Türkiye’s e-commerce volume soared by over 60% in 2024, hitting a total of TL 3.16 trillion.

Trade Minister Ömer Bolat announced the impressive growth, highlighting the sector’s resilience and adaptability.

The COVID-19 pandemic played a significant role in driving the surge in online shopping, as consumers shifted towards digital platforms.

E-commerce platforms in Türkiye have been investing in technology and logistics to enhance the customer experience and meet growing demand.

The government has also been supportive of the e-commerce sector, implementing policies to facilitate online transactions and boost the economy.

The rise of mobile shopping and digital payments has further fueled the growth of e-commerce in Türkiye.

Experts predict that the e-commerce sector will continue to expand rapidly in the coming years, driven by changing consumer behaviors and technological advancements.

The $90 billion milestone achieved in 2024 underscores the potential and opportunities in Türkiye’s e-commerce market.

As the sector continues to evolve, it is poised to play a key role in shaping the future of retail and commerce in the country.